We have just hit the halfway mark for our Ultimate Winter Campaign and have seen some fantastic results BUT we are only getting started.
As the market tightens more and more agents and offices are turning to social & digital marketing due to the cost effectiveness, engagement and reporting that these platforms provide.
With each campaign we are able to provide exact figures as to how many times your ads went out, how many people it reached, how many people clicked on your content for more information or watch a video through and the biggest fact your cost per click. How much is it costing you for a viewer to click on your content and come back to your website.
We are proud to say we have 1 client sitting consistently at 4 cents per click with another close behind at 11 cents. In today's market would you pay 4 cents for someone to engage with your social media and contact you? I would. Imagine paying 4 cents for a potential buyer or seller to contact you.
All of my clients are about to ramp up their marketing and ad spend to completely dominate their core market area in the lead up to the spring.
Each have a tailored marketing plan that has been designed around them, their strengths and where we can edge our way into their local marketplace. We have pitched our campaigns to our agents to think of them more-so as an assistant smashing the phones for the next 6 weeks rather than "posting" content on your platforms.
Well-designed campaigns with a call to action is sure to set them up for a great spring & achieve market share and branding.
Aggressive is a word that's been thrown around a lot with us recently and we are looking forward to seeing a bit of a shift this spring with some agents and offices. Pay close attention because you might see new performers come onto the scene.
It's not too late to jump on board and utilise the next 6 weeks to get yourself out there ahead of the busiest time in the real estate.
The finishing touches on our online ordering system which will enable you to order your social media campaigns in less than 30 seconds is almost here and ready to use. We are hoping as early as Monday next week.
We have made it as simple and easy to use as we can so you can spend more time doing what you do best. We will be rolling out other ordering systems such as content creation, training and videos over the next few weeks.
We are really excited to how well our guys go over the next 6 weeks and would love to chat with you if you would like to know more.
Nic Fren
0434 527 673
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