8 reasons why you need to be working with a social media expert

If you read all the way to the end, congratulations. You really want to see your channels improve and get your socials working for you, not the other way around.

Why you need a professional working with you

Number one - we know what we are doing.

Number two - we are up to date with the latest trends & changes

Number three - we look to the future of these platforms

Number four - we understand analytics and metrics that matter

Number five - we look at your content from a consumer perspective

Number six - we view it as branding, not an admin task that just needs to be done

Number seven - we save you time

Number eight - we save you money

Number one - we know what we are doing

Everyone is a social media expert these days, it seems. Some tell you to post 5 times a day, others two or three times a week. Others will have recommendations on video, articles, images and more.

At the end of the day. It’s your audience who is going to tell you what they want to see/hear. NOT what you think they do.

Number two - we are up to date with the latest trends & changes

Did you know there’ve been hundreds, if not thousands of changes to social media algorithms and platforms over the last 6 months alone?

Most recently, TikTok won’t allow you to include a weblink to your profile unless you have over 1,000 followers. Facebook has changed the top of their page to show recommended reels over your stories. Meaning your friends are less likely to see your content. Instagram added the “pinned feature” in June to keep up with TikTok and have just announced they will no longer push out content that includes watermarks or logos from other platforms. SnapChat & TikTok for example.

Number three - we look to the future of these platforms

While many of the “experts” continue to push Facebook and Instagram. Our job is to look to the future and have you prepared for change when it inevitably comes. TikTok and SnapChat are just for kids, I'm constantly told. Well, what were we all saying about Instagram in 2015?

In 2021 Facebook banned newslinks being shared because it was being pushed into a corner. Later in the year, the system crashed where users couldn’t access Facebook, Instagram, Messenger or WhatsApp. If that happens again, what’s your backup plan? Are you building audiences on other platforms for the day these two become obsolete?

It might sound a long way away at the moment, but remember, these platforms are generational and you are missing out on a generation of people knowing who you are.

Number four - we understand analytics and metrics that matter

Likes, comments and followers won’t put money in the back. As much as these are warm and fuzzy metrics, you should be concerned about how many people are seeing your content, watching your videos or engaging with you in terms of providing details or contacting you. I’d rather you have 100 followers that engage with your content than 1,000 who have no interest in your content. I’d rather you have 10 followers with 500 video views than 1,000 followers with 150 video views. We focus on metrics that perform, and create your strategy around that.

Number five - we look at your content from a consumer perspective

Can you tell me what these words mean?

Ephemeral content, Impression, Twitterati

No? Is that because you don’t live and breathe social media the way that we do? Think about your audience when you are using words like contracts exchange, groups through, Escrow holder. While you might understand what you are talking about, your audience may not. By talking at them, you run the risk of them unfollowing you or opting out of your content.

When people are on social media, they are not in the mindset of buying/selling or leasing property. Imagine a mechanic posted every time they changed a tyre? How quickly would you tune out or unfollow that account? It’s because it’s adding no value to you. We make sure your audience is engaged with you when they don’t need you, so when they do need an agent, you're top of mind.

Number six - we view it as branding, not an admin task that just needs to be done

Reflecting on all of the above, you can see how important it is for a professional looking after your social media accounts. Understanding the algorithms, knowing the metrics, understanding your audience, creating relevant content, keeping up to date with all the changes, knowing where and why to put your ad spend, the difference between a boost and an ad, campaigns that produce results etc. Having someone in the office to just “get it done” and maybe dropping a few dollars on a boost might be the short term solution, however, it’ll cost you more in the long run if you don’t look at this aspect of your marketing seriously.

Number seven - we save you time

With our systems, we have some clients where we have their content already scheduled for the next 6 months with the generic day to day content, to keep their brand out there. Coming over the top of that are the templates we have available for the day to day content such as results, testimonials etc. Having a well organised, thought out plan with the tools in place to action them is key to focus your time and attention on more dollar productive activities.

Number eight - we save you money

We know what certain ads should be costing and know when to pull an ad or make changes, based on performance while it’s happening. It’s not enough to get to the end of the campaign and say that didn’t work. We can tweak your campaigns based on the results we see from your past campaigns. We know what type of campaigns get the most return on investment and are able to guide you, saving you from spending a fortune on campaigns and strategies that aren’t going to work.

If you would like to speak with us about working together, find out how we can help.

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Written by Nic Fren